Varchas Spirits, an American premium bourbon and whiskey brand produced by Michigan-based Shankar Distillers, has launched a new straight bourbon whiskey as a tribute to its home state. Varchas Reserve 102 Straight Bourbon Whiskey was created to recognize Detroit’s iconic 8 Mile Road (M-102), symbolizing the spirit of ambition, unity, and cultural intersection that defines the roadway and Varchas Spirits. The new reserve is now available at select Michigan retailers, and consumers will have the chance to uniquely experience the flavor profiles at Shankar Distillery – opening later this year in Troy, Michigan.
Varchas Reserve 102 is crafted with the finest ingredients – made from a blend of carefully chosen grains, with corn playing a prominent role, imparting sweetness and depth to the spirit. This 102-proof bourbon is combined with the purest water from Michigan’s Great Lakes and is 51% ALC/VOL. The new reserve joins ranks with the brand’s other two premium spirits – Varchas Straight Bourbon Whiskey and Varchas Straight Rye Whiskey, which offer a unique flavor profile imbued with the boldness of Indian and American influences.
M-102 is a roadway that runs along the northern boundary of Detroit and is better known as 8 Mile Road, which has inspired countless stories and served as the backdrop for a vibrant community. Varchas Reserve 102 is a tribute to the enduring spirit of this iconic roadway, honing in on the road’s richness of tradition and unforgettable mark on American culture.
Shankar Distillers and Varchas Spirits were founded by Varchasvi Shankar, entrepreneur, founder and owner of V2Soft, Inc., a 25-year-old global technology company. As one of the first craft bourbon distilleries started by an Indian-American immigrant, Varchas Whiskey’s growing popularity is expanding the brand’s presence throughout the United States and India.
Later this year, Shankar Distillers will open its doors to guests in Troy, Michigan, offering a unique experience for visitors that features an in-house bar for guests to enjoy Shankar Distillers-owned spirits. The space will also offer behind-the-scenes tours escorted throughout the grounds, including an explanation of the distilling process and guided tastings.
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