Our tribute to the year Playboy was founded, “1953” is Rare Hare’s inaugural whiskey release. Bottled at 111 proof in a stunning box, this 17 Year Straight Bourbon whiskey was finished in XXO Cognac casks from the Champagne region of France. Because of the whiskey’s rarity, only 1,953 bottles were produced for the US market. Rare Hare’s “1953” embodies craftsmanship, sophistication, and a passion of Playboy Spirits.
Guided by our heritage, we pride ourselves on being a lifestyle brand rooted in the core values of freedom of expression, equality, and the conviction that pleasure is for all. As stewards of culture and supporters of art, innovation, and bold perspectives, we’re proud to partner with expert blenders, sommeliers, chefs, anthropologists, and revolutionaries in their craft to bring you Rare Hare Spirits.
Every release from Rare Hare is meticulously bottled with pride by our expert craftsmen in Memphis, TN, to ensure these elusive spirits are preserved with the care – because some of them will only be available once. And once they’re gone, they’re gone forever.
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