Luxco continues to thrive overseas. The impressive growth has been driven by the popularity of Yellowstone Select Kentucky Straight Bourbon, sales of which have risen by 18% year-on-year in Germany and 60% year-on-year across Europe as a whole.
The sales results arrive ahead of Bar Convent Berlin, which takes place this October and will see a presence from the Luxco brand portfolio.
“Bar Convent Berlin is one of the most important and enjoyable trade events on our annual calendar and we’re thrilled to be back once again against a backdrop of strong and growing sales throughout Europe and the UK,” said Greg Mefford, international sales director at Luxco.
“The best part about BCB is connecting with a range of industry professionals, from bartenders to distributors, and seeing their reaction when they hear our brands’ stories and taste liquid on lips.
“Gathering feedback from BCB visitors is incredibly important for us to understand the different wants and needs of various territories and continue to innovate and respond to consumer demand accordingly.”
Alongside Yellowstone Select, the Luxco brand portfolio also includes Minor Case Straight Rye Whiskey, Ezra Brooks, Rebel Bourbon and the soon-to-be-released Remus Bourbon and Rossville Union Rye.
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