Acclaimed musician JJ Grey and storied St. Augustine Distillery have announced a new bourbon collaboration, Rolling Rooster. Created by the two Florida natives, and incorporating imagery and inspiration from JJ Grey & Mofro’s latest album, ‘Olustee’ (out now on Alligator Records), Rolling Rooster embodies a symphony of flavors reminiscent of warm marshmallows over an open fire, a touch of cocoa, and the smooth embrace of subtle oak and silver queen corn. The collaboration seamlessly blends Grey’s artistic vision with the distillery’s commitment to excellence, resulting in a bourbon that is as smooth as it is soulful. Like JJ’s new album, Rolling Rooster is steeped in a profound affection for Florida, brimming with the region’s essence. Listen to ‘Olustee’ here.
Inspired by Grey’s deep-rooted connection to the South and his love for the soulful flavors of home, Rolling Rooster is a bourbon that personifies the spirit of Southern comfort. “Warm and fuzzy at the top, with a tiny hint of cocoa before it spreads out wide across the palate,” Grey described, “No matter how far I travel, it always brings me back home.” Richard deMontmollin, VP of Production at St. Augustine Distillery, echoed Grey’s sentiments, stating, “When I was asked if we could create a bourbon with JJ Grey, I was over the moon. JJ brought the soul, we brought the juice, and it’s all in perfect harmony.”
This highly limited collaborative product will debut at the end of May. Pre-order it now to secure your bottle(s). For more information and updates on availability, visit https://www.jjgrey.com/rollingrooster.
