LOUISVILLE, Ky. (January 29, 2025) – Heaven Hill Brands is excited to announce the appointment of Adam Edwards as the company’s new East Coast Ambassador. With over two decades of experience in the spirits industry, Edwards brings a wealth of knowledge, passion, and expertise in whiskeys. As the East Coast Ambassador, he will represent the brand by educating consumers, trade professionals, and media on the rich history and craftsmanship behind Heaven Hill’s renowned portfolio.
Edwards, a Louisville native, has deep roots in Bourbon country, which fuels his commitment to sharing the heritage of Bourbon Whiskey with enthusiasts nationwide. In his previous roles, Edwards gained extensive experience in brand advocacy, trade marketing, and education with many respected names in the industry. Most recently, he served as a National Brand Ambassador for Heaven’s Door, where he was responsible for developing trade relationships, executing events, and educating consumers about the brand’s portfolio. Additionally, he spent time as a Field Marketing Manager for Heaven’s Door Whiskey, focusing on trade advocacy and development for the rapidly growing whiskey brand. Prior to these roles, Edwards worked as a Digital Brand Ambassador and was later promoted to Whiskey Specialist and Single Barrel Experience Manager at Rabbit Hole Distillery, contributing his expertise for nearly four years.
Edwards holds several notable certifications, further emphasizing his qualifications in the spirits industry. He is a Certified Executive Bourbon Steward and holds the Spirits WSET II with Distinction Certificate. Edwards also holds a Degree in Music Performance from the University of Louisville, highlighting his diverse background and passion for arts and culture.
“I am incredibly excited to take on this new role with Heaven Hill,” said Edwards. “As someone who grew up surrounded by Bourbon culture, it’s an honor to help share the story of Heaven Hill and its legacy of excellence with others. I’m looking forward to engaging with both new and experienced enthusiasts to help further spread the appreciation for fine whiskey.”
In his new role, Edwards will continue to educate and engage trade professionals and consumers through panels, masterclasses, and other Bourbon-related events. When he’s not immersing himself in the world of Bourbon, Edwards enjoys spending time outdoors, hiking with his wife and daughter, running with his two dogs, Saz and Boo, and playing the tuba in a New Orleans-style brass group.
“We are thrilled to have Adam join our team as the new East Coast Ambassador,” said Elayne Duff, Global Director of Advocacy at Heaven Hill Brands. “His depth of experience, his passion for Bourbon, and his strong commitment to education makes him the perfect representative for our brands. We’re confident that his enthusiasm and talent will help spread the knowledge and enjoyment of our products across the country.”
