Filmland Spirits announces its world premiere in the U.S. market, unveiling three core whiskey expressions – “Moonlight Mayhem!” – Bourbon, “Moonlight Mayhem! Extended Cut” – Cask Strength Bourbon, and “Ryes of the Robots” – Rye Whiskey.
Filmland Spirits is disrupting the industry by creating A Blockbuster in Every Bottle. Combining its enthusiasm for whiskey, passion for movies and dedication to storytelling, Filmland Spirits aims to bring people together through captivating tales and great-tasting spirits.
Crafted with a moviemaking mindset, Filmland approaches whiskey production much like the making of a feature film. The creative team starts with their vision for an original retro B-Movie concept. This evolves into a script with robots and monsters, heroes and villains and a plot that keeps your mouth watering.
From there, Filmland Spirits designs an original movie poster in pulp-style art consistent with the B-movie genre; this becomes the front label for each expression, a truly unique innovation in the world of spirits. The bottle itself is tall, heavy and distinct and inspired by the world of moviemaking. Consumers will have the chance to preview each story on the back label, which shows a synopsis of the B-movie and the key characters.
Those itching to know more about each story can head to the Filmland website to read snippets of the script, view storyboards and even watch an animated trailer! Filmland’s award-winning spirits are sourced from the finest whiskey throughout the U.S. Once “on location” in Kentucky, they are blended to perfection, then finished and bottled. Filmland Spirits CEO, Troy Bolotnick, explains more:
Ahead of its launch, Filmland Spirits impressed tastemakers within the spirits industry by winning multiple awards at the 2022 San Francisco World Spirits Competition. Filmland took home two gold medals; one for its small-batch cask strength straight bourbon – “Moonlight Mayhem! Extended Cut” – and one for its small-batch straight rye whiskey – “Ryes of the Robots.” Its small, straight bourbon expression – “Moonlight Mayhem!” – received a silver medal. Not only are these medals a testament to the quality of each whiskey, but also debut the team’s superior blending skills. We can expect to see this applied to future expressions as the collection expands.
Consumers who wish to purchase “Moonlight Mayhem!” – Bourbon (SRP: $54.99), “Moonlight Mayhem! Extended Cut” – Cask Strength Bourbon (SRP: $79.99) and “Ryes of the Robots” – Rye Whiskey (SRP: $59.99) will be able to pick up a bottle at select spirits stores in California and Kentucky. Filmland Spirits are also available for purchase via their website and select e-commerce retailers.
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