Bourbon continues to grow in the market. Drizzy has released its BevAlc Insights’ 2023 Bourbon Forecast.
“Bourbon has been on an upward growth trajectory and continued to grow year-on-year in both volume and value terms even during the pandemic,” says Brandy Rand, the chief strategy officer at IWSR Drinks Market Analysis. “The compound annual growth rate (CAGR) for bourbon in the U.S. between 2016 and 2021 was plus eight percent in volume terms and plus 11 percent in value as more premium offerings gain share. The continued rise of cocktail culture has helped broaden the category’s appeal to more consumers as well.”
“In recent years, bourbon has been one of the liquor subcategories most impacted by premiumization,” says Liz Paquette, Drizly’s head of consumer insights. “The average unit price continues to grow year-over-year. Additionally, all the price ranges from $50 and above have gained share year-over-year over the lower price ranges.”
Drizly’s Top-Selling Bourbons in 2022
- Maker’s Mark
- Bulleit
- Woodford Reserve
- Jim Beam
- Basil Hayden
- Four Roses
- Blanton’s
- Evan Williams
- Buffalo Trace
- Angel’s Envy
Drizly’s Fastest-Growing Bourbons in 2022
- Four Roses Bourbon
- Four Roses Small Batch Bourbon
- Four Roses Single Barrel Bourbon
- Michter’s US 1 Kentucky Straight Bourbon
- Maker’s French Oaked 46 Bourbon Whisky
- Four Roses Small Batch Select Bourbon
- Hudson Bright Lights, Big Bourbon Whiskey
- Weller 12-Year Bourbon
- Booker’s Bourbon Whiskey
- Bulleit Old Fashioned Cocktail
- Jefferson’s Reserve Bourbon
- Jefferson’s Very Small Batch Bourbon Whiskey
- Basil Hayden Subtle Smoke Kentucky Straight Bourbon Whiskey
- High West American Prairie Bourbon
- High West Bourbon Whiskey
