Coppercraft Distillery and the Orlando Magic today announced a multi-year sponsorship agreement, becoming a “Proud Partner of the Orlando Magic.” The agreement ensures the Holland, Michigan-based distillery’s name and brand signage will be featured at multiple in-arena bar locations within Amway Center. Coppercraft and the Magic also celebrated the partnership with a special product release, 407 Bourbon, available in Central Florida.
Fans in Central Florida can enjoy a wide range of Coppercraft products at Amway Center. The in-arena bar location, the “Coppercraft Bourbon Bar,” will be operational during all Amway Center events. It also includes a special product launch, 407 Bourbon. This straight bourbon whiskey is named after the telephone area code of Central Florida. On the palate, the bourbon has notes of cherry jam, vanilla bean, butterscotch, and marzipan. The nose complements the palate with oaky tobacco and leather. Only four hundred and seven bottles of 407 Bourbon are available at fine retailers in Central Florida.
Coppercraft’s partnership with the Orlando Magic is its third major affiliation with a professional sports team. In April 2019, Coppercraft became a beverage sponsor of the Detroit Tigers with the debut of the Coppercraft Distillery Bar at Comerica Park. In August 2019, Coppercraft became an “Official Partner of the Detroit Lions” with six bar locations throughout Ford Field. The company was one of the first licensed distillers in the State of Michigan and has received numerous awards for the quality of its spirits.
Most recently, Coppercraft was awarded Gold for its Straight Bourbon Whiskey at the 2022 San Francisco World Spirits Competition. Coppercraft Rye Whiskey was also recognized at the 2022 New York World Wine & Spirits Competition with a Double Gold medal. The company currently operates tasting rooms in both Holland, MI, and Saugatuck, MI.
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