LOS ANGELES, CA (MARCH 10, 2025) – Just in time for St. Patrick’s Day, Dirty Sue, the original bottled-by-bartender brand of premium cocktail brines and garnishes, celebrates its 21st birthday with the introduction of Dirty Sue Premium Pickle Juice available at DirtySue.com. In conjunction with the launch, Dirty Sue also reveals an all-new packaging design.
Dirty Sue Premium Pickle Juice is perfectly salty and savory. Created by renowned LA bartender Eric “ET” Tecosky for use in classic and modern cocktails – whether it’s a traditional pickle back, bloody mary or the ‘salt’ in a margarita or other citrus forward cocktail – Dirty Sue Premium Pickle Juice is the new standard in the pickle juice space. It can also be enjoyed chilled as a stand-alone, high-electrolyte, rehydrating recovery drink or added to soft drinks for a trendy, salty slant.
Tecosky, who founded Dirty Sue in 2004, said, “Dirty Sue Premium Pickle Juice is something we’ve been working to perfect for some time. The recipe, the timing, and, most importantly, a new outfit for our brand’s 21st birthday, all had to be exactly right. Besides, a zillion Tik Tokers adding it to their soft drinks can’t be wrong, right?”
The new packaging, designed by Darren Hoffman Designs, is inspired by the classic look of Dirty Sue with a clean, crisp refresh that will stand out behind the bar or on the shelf. The design will be applied across the Dirty Sue range of products, including Dirty Sue Premium Olive Juice, the original bottled olive juice formulated specifically for use in cocktails; premium garnishes including a variety of hand-stuffed cocktail olives to Dirty Sue Whiskey Cherries – Stardust cherries from the Pacific Northwest that are noticeably larger than other cherries in the category and have a skin that pops with the first bite revealing a flavor that’s been compared to a ‘fresh cherry.’
Bringing Dirty Back
Ingredients:
- 1 ½ oz of your favorite Irish or American whiskey
- ¾ oz Dirty Sue Premium Pickle Juice
Preparation instructions:
- Pour whiskey and Dirty Sue Premium Pickle Juice into separate shot glasses (Pickle Juice is best served chilled)
- Down the hatch, whiskey first!
Learn more about Dirty Sue at www.dirtysue.com.
About Dirty Sue
Dirty Sue Premium Olive Juice is the original, bottled-by-bartender product. Dirty Sue came about on an otherwise regular shift at legendary Los Angeles restaurant, Jones Hollywood. Renowned bartender Eric “ET” Tecosky reached for the gallon jar of olives and realized it was full of olives but void of olive juice. He looked at his co-worker and asked, “How come no one bottles olive juice?” A year and countless tastings later, Dirty Sue was born. The brand was built by bartenders for bartenders and home enthusiasts and lives on four tenets, called the 4 C’s of Dirty Sue: Cleanliness, Consistency, Cost-effectiveness and Convenience. In addition to premium olive juice, Dirty Sue offers fine cocktail garnishes including hand-stuffed cocktail onions, olives, and Dirty Sue Whiskey Cherries.
