LOUISVILLE — New technology company Brandjam is tackling data solutions for the Bourbon industry with its launch by co-founders Dan Robbins, a veteran data scientist and strategist in the distilled spirits industry, and JK McKnight, founder of the Forecastle Festival, Forecastle Foundation, and Art of Impact.
Tom Cottingham, founder of TechRepublic and Insider Louisville, is CEO of Brandjam, which sees its system transforming how beverage alcohol brands connect with their consumers through first-party data solutions.
Leveraging festival technology inside distilleries, Brandjam installs self-serve kiosks, access control and payment capabilities to elevate the consumer experience while decreasing liability and increasing efficiency with a digitized ID verification process, swipe-and-buy payments and more. Suppliers are presented real-time first-party data and age verification compliance from the moment a visitor checks in, and are able to understand their visitors’ purchasing journey and product affinities.
“The More You Know, the More You Grow”
Brandjam’s core belief is simple: the more you know, the more you grow. The company bridges the gap between beverage alcohol brands and their end consumers through first-party data acquisition and activation.
Until now, the beverage alcohol industry has largely relied on second and third-party data solutions. That data fails to provide one-to-one consumer interaction. Brandjam enables first-party data acquisition which allows brands to engage directly with visitors onsite and through personalized post-visit marketing strategies – whether through email campaigns, SMS, and social media. These powerful tools give brands a competitive edge by capitalizing on Direct-to-Consumer sales while bolstering traditional sales channels.
“We’re making data dance for these brands,” Cottingham said. “For the first time, customers can see their consumers clearly, use that insight to communicate effectively, and ultimately grow their business—both immediately and in the long term. It’s a profitable solution to a previously expensive problem.”
More than just a data platform, Brandjam is a transformative tool for the industry. Distilleries can now capitalize on immediate sales opportunities during the consumer’s visit. Post visit – through traditional and emerging marketing strategies – brands can boost engagement, sales, lifetime value, foster organic growth, and implement new sales tactics across multiple platforms.
In addition, Brandjam helps companies build or optimize their “Data Distillery” by harmonizing data silos, removing blind spots and connecting data dots. At a time when good data is a key differentiator, Brandjam lays the foundation for suppliers to lead and succeed in their data journey.
Brandjam’s ability to align first party data with traditional data sets unlocks powerful business intelligence insights that are immediately actionable. From alerting loyal consumers to local availability to serving them with DTC buying options for regular or limited edition products, Brandjam empowers brands with the information and tools they need to run their business more profitably, efficiently, and effectively.
Founders with Vision and Expertise
Brandjam is led by an accomplished team with deep roots in technology, consumer engagement, and the beverage alcohol industry:
- Tom Cottingham, founder of TechRepublic and Insider Louisville, serves as CEO and brings a wealth of expertise in technology, digital media and database management.
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Dan Robbins JK McKnight, founder of the Forecastle Festival, is the founder of Brandjam and brings experience in designing consumer-centric experiences and building highly-engaged audiences.
- Dan Robbins, a veteran of the Beverage Alcohol industry, co-founded Brandjam after serving in data leadership roles at Brown Forman and Provi. His experience ensures that all products and technology platforms meet the specific needs of distilleries and brands.
Brandjam is poised to reshape how Beverage Alcohol brands interact with their consumers. As the industry continues to evolve, the power of first-party data will be crucial in driving long-term growth and brand loyalty.
Co-founded by JK McKnight and Dan Robbins, Brandjam connects Beverage Alcohol marketers with their end consumers. Utilizing decades of experience in beverage alcohol, live event, and experiential marketing, Brandjam acquires and activates first-party data from visitors and consumers which unlocks unparalleled insights, behaviors, communication channels and sales opportunities – driving engagement, sales and lifetime value.
The more you know, the more you grow.
Learn more at brandjam.com.
