FRANKFORT, KY (October 2, 2024) – Traveller Whiskey, the new premium whiskey created by Buffalo Trace Distillery’s Master Distiller Harlen Wheatley and Grammy-winning singer, songwriter and musician Chris Stapleton, is honored to celebrate 15 spirit awards since its January release, making it the Most Awarded Super Premium Whiskey Release of 2024.*
Recently, The Luxury Masters 2024 bestowed Traveller Whiskey with the “Master” medal, the competition’s highest honor, for the “American Whiskey: Super Premium” category. Additional top awards include “Best in Class Gold” at the 2024 Whiskies of the World competition, “Double Platinum” medal from the 2024 ASCOT Awards, “Double Gold” from the 2024 TAG Global Spirits Award and more.
“From the beginning, we set out to elevate the art of blending through the Traveller expression,” says Andrew Duncan, Global Brand Director for Buffalo Trace Distillery. “Sazerac’s world-class distilling teams have created an exceptional, complex blend that pleases a wide range of whiskey palates across the globe. That uniquely-approachable liquid and its rapid acceptance by drinkers has earned Traveller coverage on major US cultural platforms including the TODAY Show and The Late Show with Stephen Colbert. Combined with these highly-regarded awards and positive consumer feedback, Traveller proves that whiskey can be for everyone, which is exactly what Harlen and Chris set out to create.”
Proudly blended and bottled at the World’s Most Award-Winning Distillery under Wheatley’s expert supervision, Traveller is the result of countless hours of testing, tasting and dedication to craftsmanship that have produced powerful songs and world-class whiskeys. Bottled at 90 proof, Traveller Whiskey is characterized by notes of oak, sweet maple, tart currant and leather. Complex aromas of vanilla, aged fruit and buttery shortbread are rounded off by caramel and a touch of oak. The flavor profile also showcases a touch of sweetness, followed by spice, toasted nut and oak flavors, closing with a robust finish. Traveller is a completely unique combination of whiskeys hand-selected from The Sazerac Company’s award-winning distilleries.
Traveller Whiskey is widely available at retailers, bars and restaurants nationwide at a suggested retail price of $39.99 (local taxes and fees will vary). It also celebrates its official release into the United Kingdom this October, touching down ahead of Stapleton’s headline ‘All-American Road Show’ tour, which is visiting arenas across the UK and Ireland for the very first time later this month.
To learn more, visit www.travellerwhiskey.com.
*Traveller Whiskey can claim the Most Awarded Super Premium Whiskey Release of 2024 based on select competitions and combined award count.
