Introducing a new down-to-earth, top-shelf bourbon whiskey made those who have chosen to dedicate their lives to building, making, servicing and harvesting the things our nation runs on and uses. For the workers, creators, builders, fixers and doers that build America, who roll up their sleeves every day and take pride in a job well done.
Troll Co. clothing brand has launched Five Nine, its first high-quality Kentucky Straight Bourbon Whiskey, to honor this hard-working and under-recognized group of blue-collar Americans who definitely don’t subscribe to a 9-5 workday.
Troll Co. has always done things differently. They launched in 2016 with a “Make Trolls Great Again” snapback, championing the gritty hard work of blue-collar jobs. And what started as a joke between friends, has grown into a highly successful, continent-spanning lifestyle brand.
Five years on, Cofounders Justin Lazerte and Jason Tremblay wanted to celebrate the pride and work ethic of their community and reward them – with a high-quality, authentic whiskey to enjoy at the end of a long, hard shift.
Troll Co. asked One Twenty Three West to help concept, design, name, and plan the launch of Five Nine’s Kentucky Straight Bourbon Whiskey. The challenge: create a brand that reflects the product’s excellent quality, but more importantly connects with its blue-collar community.
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