Grain & Barrel Spirits, which develops and scales craft spirits that connect the best artisans to consumers worldwide, has partnered with Wilderness Collective, which operates best-in-class adventures to help people disconnect and discover character through exploration. As Wilderness Collective’s official spirits partner, the collaboration will showcase our high-quality spirits made for the outdoor drinking occasion for both Chicken Cock Whiskey.
Originally established in 1856 and known as “The Famous Old Brand,” Chicken Cock Whiskey boasts an incredibly rich heritage. In addition to its flagship Kentucky Straight Bourbon and Kentucky Straight Rye, the brand recently introduced Island Rooster Rum Barrel Rye, a bold new limited-edition release of Kentucky Straight Rye Whiskey finished in Caribbean rum casks for at least six months.
“We’re thrilled to work with Grain & Barrel Spirits, whose dedication to making bold and interesting spirits aligns perfectly with our vision for timeless experiences,” said Steve Dubbeldam, who founded Wilderness Collective in 2011 with a goal to inspire and equip people to discover a rhythm of adventure in their own lives. “We combine some of the best things in life into one experience of adrenaline-filled adventure, exploration of wild spaces, incredible food and beverage, and deep, soulful conversations.”
“Summer is the ideal season to embark on an unforgettable outdoor adventure, and we can’t think of a more likeminded partner than Wilderness Collective. Both Chicken Cock and Eterno Verano are adventure-driven spirits brands that you’ll want to take along for the ride on all your outdoor adventures,” said Matti Anttila, founder of Grain & Barrel Spirits, which owns both brands.
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