New York, NY (April 2025) | Jefferson’s Bourbon, renowned for redefining bourbon through bold experimentation, introduces its latest innovation, Jefferson’s Reserve Cask Strength. This limited-edition release is a high-proof evolution of the iconic Jefferson’s Reserve, delivering a non-chill filtered, full-bodied experience that pushes the limits of bourbon craftsmanship. At a robust 130 proof, this 8-year-old cask strength release is designed for those who seek a true, unfiltered, and full-bodied whiskey experience. Jefferson’s Reserve Cask Strength elevates any imbibing moment and is best savored among friends and bourbon enthusiasts.
In a category that dates back centuries, Jefferson’s stands apart by challenging tradition and constantly experimenting with intent to create boundary-pushing bourbons. Jefferson’s has disrupted the category since its inception, beginning with the launch of Jeffersons’s original Reserve in 1998. The project, born from the shared vision of Trey Zoeller and his father, famed bourbon historian and collector, Chet Zoeller, was an experiment in the artistry of blending, and yielded a sophisticated bourbon ahead of its time.
Today, Jefferson’s has solidified its reputation as a pioneer in the category. The consistent drive to innovate and experiment with everything from ocean aging to climate maturation techniques has helped launch Jefferson’s to global success, and it remains at the heart of everything the brand does – the release of Jefferson’s Reserve Cask Strength being no exception. Jefferson’s Reserve Cask Strength honors where the brand began and highlights where it’s going by reimagining the original with high-proof innovation.
“For years, Jefferson’s Reserve has been our flagship bourbon, celebrated for its balance and sophistication. With this cask strength release, we’re peeling back the layers to reveal the whiskey in its most authentic form—untamed, uncut, and packed with intense flavor,” said Trey Zoeller, Founder and Master Blender of Jefferson’s Bourbon. “This is for those who crave the full experience of a high-proof bourbon that’s as big as it is drinkable.”
Jefferson’s Reserve Cask Strength is a testament to the relentless spirit of experimentation that defines Jefferson’s. With a high fruit profile, its pure, full-bodied flavor shines, balanced with red fruit, cola, smooth vanilla and barrel spice notes and a warm, lingering finish. Blending tradition with bold experimentation, this bourbon is a true celebration of the brand’s heritage while continuing to push the boundaries of bourbon craftsmanship.
Jefferson’s Reserve Cask Strength is fully matured and bottled at 65% ABV. An allocated limited edition special release, it will be available starting April 2025 at fine spirits retailers, restaurants and bars across the US (MSRP $69.99/750 mL). For more information visit https://jeffersonsbourbon.com/ and follow the brand on Instagram at https://www.instagram.com/jeffersonsbourbon/.
