Buffalo, NY: Three Chord Bourbon, the acclaimed whiskey brand renowned for award-winning blends, innovative cask finishes, and philanthropic work in the music community, today announced multiple wins at the World Whiskies Awards and two internal promotions. Three Chord founder Neil Giraldo made the announcement.
The promotions were given to Michael Nanula, who has been elevated from Director of Marketing to Chief Commercial Officer, and Ryan Gill, who will take over the Director of Marketing position.
“To achieve success, you have to be like family, and Michael and Ryan are just that to me,” said Giraldo. “These guys are instrumental to who we are, and I know they will continue to excel as we sustain our growth.”
As Chief Commercial Officer (CCO), Nanula will manage the company’s commercial activities to drive business growth and profitability. This includes developing and executing commercial strategies that align with the company’s overall goals, assisting the sales department and developing sales strategies, managing the company’s marketing or advertising departments, aligning product development with sales strategy, ensuring customer needs are met, making sure that the company adheres to its annual budget and managing public relations.
Gill is being promoted to Director of Marketing from his current position as Director of Brand Development. In his new role he will be responsible for more work within Three Chord’s paid marketing campaigns, on top of earned media campaigns and event participation.
In addition, the World Whiskies Awards celebrated Three Chord with multiple awards, including ICONS of Whiskey America going to Kars Petersen for Warehouse Manager of the Year and Ryan Gill for Innovation Manager of the Year; whiskey maker Ari Sussman was a runner up for Master Distiller/Blender of the Year; and two blends from Three Chord Backstage Series, the Allman Brothers and Drake White Blend, received Bronze Awards. The backstage series includes several band collaborations and was created to help musicians. Other bands in the Backstage Series include Halestorm, Taking Back Sunday, Dinosaur Jr., and Black Stone Cherry. More information on Three Chord and the Backstage Series can be found here.
“We remain committed to our original mission of supporting musicians, a vision reinforced by our Backstage Series—Ryan’s brainchild, brought to life with Michael’s help,” Giraldo continued. “I’m incredibly proud of these guys and our entire team. We have the greatest band in the spirits industry!”
About Three Chord Bourbon:
Founded by musician and producer Neil Giraldo, Three Chord Bourbon is dedicated to creating premium bourbon that harmonizes exceptional craftsmanship with a passion for music. Each bottle represents a unique blend, carefully curated and finished to deliver a rich and memorable experience.
